In the modern world, not only the quality of products or services is important,
                                        but also the way of interaction with customers. Mistakes in communication can
                                        cause loss of customers and a negative company image. To avoid such situations,
                                        the following basic points must be taken into account. 1. Inability to listen.
                                        One of the most common types of mistakes is insufficient attention to the
                                        client’s opinions and needs. It is important not only to speak, but also to
                                        listen to the client, take into account his opinion and preferences.
                                        2. Insufficient professional knowledge. An untrained employee may not only make
                                        mistakes in communication, but also will not be able to competently answer
                                        customer questions, which will negatively affect individual service.
                                        3. Negative attitude. A company employee should always remember the importance
                                        of positive communication with the client. A hostile attitude can affect the
                                        reputation of the company as a whole.